Ozu

Creative Strategy Internship

U.N.N.A.M.E.D. (Agency)

ObjectivePosition Ozu as a culturally fluent lens on film and TV through native, narrative-driven TikTok content.

Insight & StrategyFilm and TV act as identity markers for younger audiences who use watchlists, rewatching, and categorization as forms of self-expression. Observational, voice-driven formats treated media as emotional language rather than simple recommendations.

RoleAssisted in developing TikTok content concepts and formats across Ozu’s marketing pillars for both brand-led and person-led accounts.

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“Movies don’t lie — your sign says everything.”

A voice-driven, slightly unhinged series that assigns each zodiac sign its signature rewatch scene — the one they return to like a ritual. Makeover montages. Hallway breakdowns. Passive-aggressive dinner parties; everyone has that scene they keep coming back to.

For example, Sagittarius belongs to the “I need to get out of here” scene. The moment before departure — when the decision is already made. Sagittarius is the first to book the flight or quit the job. There’s no detailed plan, just that familiar pull toward elsewhere. They‘re already half-packed and halfway-gone.

Referenced films include: Mamma Mia, Eat, Pray, Love, Before Sunrise, The Worst Person in the World.

Eat, Pray, Love (2010)/GIPHY

The Quiet Exits

A visual archive of departures that don’t come with a speech. The packed suitcase. The airport glance. The final walk down a familiar street.These are scenes where someone realizes, quietly, that they can’t stay.

Referenced films include: Call Me By Your Name, Past Lives, Aftersun.

Past Lives (2023)/GIPHY

Trying to Recreate That One Movie Summer Every Year

An emotionally nostalgic visual archive about the way certain movie summers stay with you. These are the summers that never really end; you revisit them every year, chasing a vibe, their color palette, or the people who always make it special.

Referenced films include: Mamma Mia, Dirty Dancing, Monte Carlo, Endless Love, Aquamarine, The Summer I Turned Pretty, The Sisterhood of the Traveling Pants.

Dirty Dancing (1987)/GIPHY

Stella Santos About CV/Contact 01 Bobbi Brown 02 Sub-Zero Group03 Instacart 04 Pure Protein 05 Western Union 06 Ozu 07 Samsung Smart Home 08 Abu Dhabi Tourism 09 PUMA

Stella Santos
About
CV /Contact

01 Bobbi Brown
02 Sub-Zero Group
03 Instacart
04 Pure Protein
05 Western Union
06 Ozu
07 Samsung Smart Home
08 Abu Dhabi Tourism
09 PUMA